WEBVTT

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Right now on 12 news at 10,

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a business owner in downtown

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Phoenix celebrating a big win in

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his fight against the city and the

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so-called Super Bowl Clean Zone.

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Good evening everyone.

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I'm kaiba divine.

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I'm Mark Curtis. Thanks for joining us.

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That policy was put in place to keep people

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in downtown from putting up signage in

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the weeks leading up to the Super Bowl

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unless the city and the NFL approved it.

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Team 12, Bianca Bono talked to the

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business owner who sparked this lawsuit.

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She's live in downtown with

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more on how he's reacting.

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To the judge's ruling hey, Bianca.

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Hey, guys. Yeah,

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this all started when Bramley Pollin,

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who owns a couple of properties downtown

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near some of those big Super Bowl events,

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looked into selling advertising space.

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For example, one of the companies

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he was talking to was Coca-Cola.

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They were pretty quick to tell him they

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could not do it because as you can see,

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the NFL has an exclusive

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partnership with Pepsi.

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So it never would have been

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approved under that clean zone.

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Now that's changing.

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You would think owning 2 properties downtown,

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one of them is right across

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the street from Hands Park

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would be prime time for cashing

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in during the Super Bowl.

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I wanted to lease out my property,

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lease out his property in part

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to advertisers to put up signs.

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But Bramley pollen was shocked to

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learn the city of Phoenix designated

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most of downtown as a clean zone,

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meaning he would have to get those signs

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approved by the city and the NFL first.

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You can imagine of all the

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companies that are out there,

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who would. Of the opportunity.

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One of those companies Pollen talked

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to Coca-Cola in advertisement the NFL

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would have never approved of. Why?

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Because it's competitor Pepsi has a 40

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year relationship with the NFL and is one

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of the Super Bowl's biggest sponsors.

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You just kind of get fed up when

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a government just wants to run

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you over and trample your rights.

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It gets to a point that enough

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is enough and I decided to fight

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a fight he took seriously.

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Pauline hired attorneys with the

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Goldwater Institute and on Thursday.

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He won when a judge called the city's Clean

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Zone unconstitutional ruling in his favor.

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I think the court today made it very

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clear that citizens don't surrender

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their constitutional rights,

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even when a big event is coming to town.

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Poland has now submitted his

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application for permits for the city

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to approve without input from the

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NFL or Super Bowl Host Committee,

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and without considering the

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content of Poland's proposals.

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He hopes this decision sets a

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precedent for other host cities,

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so communities moving forward can

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cash in without going to court.

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I'm a very big believer in First

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Amendment and other constitutional

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rights and property rights,

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so this is a very big win for us.

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Yeah. And guys, it's really not uncommon

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for the NFL to request these types of

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clean zones in Super Bowl host cities.

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And the same goes for the

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final four Olympics and more.

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Pollen is really hoping that his

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case sets a precedent so there

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are no more clean zones around

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major events across the country.

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We're live in downtown Phoenix tonight.

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Bianca Bono, 12 news.

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Bianca, thanks.